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Achieve Compliance, Mitigate Risk and Accelerate Growth with Cedar Rose

Simplify Global Trade with Reliable Transparent and Compliant Business Intelligence

Our customisable business intelligence solutions and dedicated team give you the actionable insights you need for confident business growth.

25+

Years of an Amazing Journey

3

Locations

700

Clients Worldwide

40K

Credit Reports/Year

34.1 Million

Director and Shareholder Records

11 Million

UBO Records

5.9 Billion

Identities for KYC Checks

472+ Million

Company Records

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Who We Are

With over 25 years of experience and a global database covering 472+ million companies, Cedar Rose is a leading provider of business intelligence, credit risk, and compliance solutions boasting unrivalled expertise in the Middle East and Africa (MEA) region. Our innovative, AI-powered processes and tailored services enable you to make informed decisions, build trust, and foster long-lasting relationships in today's rapidly evolving global business marketplace.

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Vision

To be the premier source of business intelligence worldwide through continuous innovation and development of talent and technology.
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Mission

We provide excellent quality, reliable and innovative business intelligence services that promote ethical, compliant and secure global trade.

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Our Values

At Cedar Rose, our values are the foundation of our commitment to providing exceptional business intelligence solutions and fostering trust in complex markets:

  • Trustworthiness and Integrity: Our unwavering commitment to accuracy, ethical practices, and transparency builds confidence and fosters long-lasting relationships with our clients.
  • Excellence and Innovation: We continually strive for excellence, embracing cutting-edge technology and innovative solutions to deliver exceptional value and exceed expectations.
  • Collaboration and Respect: We foster a culture of collaboration, valuing diversity and inclusion, and working together to achieve shared success with our clients, partners, and team members.
  • Client Focus and Adaptability: We prioritise understanding our clients' needs, adapting to their unique challenges, and delivering tailored solutions that empower them to make informed decisions in a dynamic business environment.

Today, Cedar Rose demonstrates the impact of reliable business information.
Our story inspires businesses in complex regions, helping them make informed decisions and showing them what is possible when knowledge and trust unite.

Our Edge

Values And Approach

 

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Values

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Approach

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Don’t Let Unreliable Data Derail Your Growth!

Incomplete unreliable data and limited risk visibility don't just slow your company down; they actively sabotage its growth. Without comprehensive standardised, reliable quality data, you expose your business to unnecessary risks which complicate your ability to analyse the market landscape, and develop effective strategies.

Worse yet, compliance missteps, especially in new markets, can lead to costly fines that stifle your growth and tarnish your reputation. All this is also compounded by slow, manual processes that leave you scrambling to keep up, ultimately costing you deals, partnerships, and valuable time. 

The thing is, high growth often means high-risk exposure, and the only way to navigate risk is through data. When harnessed correctly, data serves as your north star, guiding you through the maze of growth. 

OUR JOURNEY

Our story began in 1997.

Back then, the Middle East and Africa region held great potential, but lacked reliable business information, hindering company growth and trust. Our founders Antoun and Christina Massaad envisioned a different future – one where transparency and reliable data guided business decisions. This led to the creation of Cedar Rose.

We began as a source of accurate company credit reports and grew into a comprehensive business intelligence provider, offering credit reporting, due diligence and data-driven solutions for comprehensive supply chain risk management.

Cedar Rose's success isn't just about qualified and verified data – it is about doing things the right way. Careful data gathering, a commitment to accuracy, and a collaborative spirit are our hallmarks. This dedication has earned us a global reputation, attracting a diverse team of experts and the trust of companies worldwide.

 

1997
1997
Cedar Rose is established in the UK as a credit risk expert for the Middle East and North Africa region.
2002
2002
Leveraging its comprehensive knowledge of the region, Cedar Rose offers due diligence services on companies and individuals.
2016
2016
Cedar Rose launches a KYC/ KYB solution to provide electronic identity verification services.
2019
2019
Cedar Rose becomes a global provider of business intelligence.
2020
2020
Cedar Rose opens its first GCC office in Dubai, UAE.
2021
2021
Cedar Rose introduces new solutions to become a one- stop-shop risk management service provider.
2022
2022
Cedar Rose becomes an ISO 27001 certified company.
2023
2023
Cedar Rose expands its GCC presence with a new office in Kingdom of Saudi Arabia.

Meet the Leadership Team

 

Antoun Massaad

Founder and Chief Executive Officer

Antoun is a member of the Institute of Export, the Chartered Institute of Credit Management, a Certified International Credit Professional and fluent in Arabic, English, French and Greek. From inception, Antoun had a driving focus for Cedar Rose: to bring MENA corporate data in line with UK, USA and European standards. Cedar Rose has achieved that goal and has now built one of the world’s most complete, global corporate information databases.

Christina Massaad

Founder and Non-Executive Director

Christina is a Certified Digital Marketing Professional, fluent in English. She has been instrumental in building the foundations of Cedar Rose since its beginnings in the UK in 1997 and subsequent expansion in Lebanon, Cyprus and the United Arab Emirates. Christina has instilled “Strive for Excellence” as an operational reality and a passion for respect and diversity within every aspect of the company’s culture.

Cynthia Gebeily

Chief Administrative Officer

Cynthia is a seasoned business information professional with over 20 years of experience. She joined Cedar Rose in 2012, leading the credit reporting team to award-winning success. Her previous roles at Cedar Rose include Managing Director, General Manager of the Lebanon Office, and Head of Credit Reporting. A Certified International Credit Professional (CICP), she holds certifications in Project Management and Securities, and a BBA in Accounting & Finance. Cynthia also plays a key role in Cedar Rose’s Information Security Committee.

Frederic Paquay

Chief Operating Officer

Frederic is fluent in English and French, and joined Cedar Rose in 2020. A pivotal force behind the establishment of Cedar Rose's office in the United Arab Emirates, he is responsible for overseeing the company's day-to-day operations. Frederic's primary role includes enhancing the operational efficiency of the organisation, spearheading strategic planning, and driving innovative changes. His academic credentials include Master's degrees in International Security and Competitive Intelligence, along with an MBA in Business Strategy. Under his leadership, Cedar Rose has solidified its reputation for delivering top-tier credit and compliance risk solutions.

John Patounas

Chief Information Officer

John has a BSc in Software Engineering, MSc in Computer Science, is Microsoft Certified Professional and a GDPR Professional. John manages the complete IT structure of the company and plans and implements a comprehensive IT strategy for the company as well as organising and ensuring successful continuation of ISO27001. John is leading the company’s Data Protection Strategy and heads the Cedar Rose Business Continuity and Disaster Recovery Committees while he is responsible for aligning IT with business objectives, while effectively managing risk and meeting compliance requirements.

 

Andrew Rawlinson

Chief Data Officer

Andrew is a recognised data management and analytics expert who joined Cedar Rose in 2024. Named one of the DataIQ 100 Most Influential People in Data, he brings 20+ years of experience designing and implementing global data strategies for leading organisations. He leverages his expertise in data to drive business performance, customer segmentation, competitor intelligence, and market research. His consulting experience spans diverse sectors, consistently enhancing operational efficiency and improving decision-making through data-driven initiatives.

Lamia Massaad

Research and Analysis Director

Lamia is a Member of the Association of Certified Fraud Examiners and is an investigative due diligence veteran. She leads Cedar Rose multilevel investigations. Fluent in Arabic, English and French, she guides a team of due diligence and credit investigators conducting intensive research gathering and analysing open source and human intelligence. Having been with Cedar Rose since 1999, Lamia wrote and analysed thousands of cases and reports and has built an exceptional wealth of knowledge and specialist experience on sources of corporate data, court, litigation, enforcement records, and public records globally.

 

Philippe Lescroart

Sales Director

With over 25 years of experience in various data roles, Philippe has a rich background in data sales, data acquisition, and contract management. Having worked with esteemed organisations such as Bureau van Dijk and Moody's, his career has taken him across the globe, living and working in Belgium, the Middle East, and Switzerland. Philippe has travelled extensively to provide tailored solutions for clients' data needs in credit risk management, compliance, and master data management.

Anders Holmberg Lange 

Marketing Director

Anders is a visionary marketing leader with 20+ years of experience driving growth across global industries. He joined Cedar Rose in 2023, and excels in digital transformation, strategy, and digital marketing, consistently delivering innovative solutions and exceptional results. Anders holds degrees in Business, Marketing, and Innovation, and an MBA in AI and Marketing. His diverse academic background and professional certifications as a Strategic Leader, Six Sigma Black Belt, Prompt Engineer, Advanced ScrumMaster, and Google professional, give him a deep understanding of various industries, including fashion, technology, and banking.

Akis Demosthenous

Finance Director

Akis leads the Group's finance function, overseeing financial and tax reporting, budgeting, and forecasting. His goal is to ensure the Group's financial health and success. A Chartered Accountant (ICAEW), Akis holds a BSc in Business Management and an MSc in Accounting and Finance. Previously, he was an Audit Manager and a member of the IFRS technical committee at a top-tier global audit firm, specialising in audits of multinational listed groups, funds, and semi-governmental entities.

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Careers

At Cedar Rose, we are not just a business intelligence provider.

We are pioneers, problem solvers, and trusted allies to businesses around the globe. We seek talented individuals who share our passion for making a real impact on the future of global business intelligence, and are eager to contribute to our diverse, inclusive, and growth-oriented culture.

Explore our Career Opportunities

Awards and Recognition

Our unwavering commitment to excellence and innovation has earned us numerous industry awards such as:

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With offices in Cyprus, the United Arab Emirates, and the Kingdom of Saudi Arabia, we are ready to help you achieve your global business goals. 

Discover how we can support you at every step of your global business journey.

Contact Us Now